QualityPro Qualifications

A QualityPro Company, in its advertising (written, pictured, or spoken communication with the general public, customers, or potential customers designed to promote the sale of pest management services or products) may not:

1. Make false, misleading, or unsubstantiated claims
2. State that the pesticides they use are absolutely safe
3. State that the pesticides that they use are registered or approved by the federal and state governments
4. Use images or convey an impression that contradicts pesticide label directions
5. Use misleading terminology that is not universally understood or defined for the industry to describe pesticides or services, such as "natural," "organic," "non-toxic," or "safe."
6. To the extent that a state government permits the use of language forbidden herein, that language will be permissible.

A comprehensive discussion of this topic will be included in your QualityPro Resource Manual.